Present affairs will not be permitting the economic system to breathe. We had not but overcome the well being emergency of the pandemic when recent occasions have solid a cloud over the longer term.

On this state of affairs, the insurance coverage enterprise is more and more essential — in all sides of life.

Conscious that the social calls for are opening vital enterprise alternatives, SegurCaixa Adeslas has doubled its efforts to supply a response to its prospects’ wants. The Spanish insurance coverage firm, belonging to the Mutua Madrileña Group and wherein CaixaBank has an possession curiosity, has targeted on a method to create worth for its insured events. One of many central parts of this plan is digitalisation, which has made its companies extra accessible.

In 2021, Adeslas’s prospects made 4.8 million digital medical consultations. One of many key initiatives in technological transformation is Adeslas Salud y Bienestar, the corporate’s digital well being centre, which has obtained 500,000 registered customers because of the traction of their new capabilities, that are accompanied by video-consultations, telemedicine companies, digital prescriptions, on-line appointments, healthcare supplier checklist queries regarding proximity or inclusion in well being plans, amongst others.

Within the present context, the necessity for certainty took the corporate to develop with CaixaBank the MyBox insurance coverage product vary, which maintains the premiums over three years. The truth that this method was effectively obtained led to a rise within the association of recent insurance policies in Well being, Multi-risk and Automotive Insurance coverage, in a method coordinated with the financial institution.

From a company viewpoint, SegurCaixa Adeslas occupies a central function within the shaping of the Spanish insurance coverage enterprise, primarily based on its involvement in two operations of great significance. Firstly, the Firm turned a major participant in the primary motion of Spanish monetary reorganisation. The merger of CaixaBank and Bankia opens the doorways for SegurCaixa Adeslas to over 2,000 branches that present a service to six.8 million prospects. The operation, of nice complexity, guarantees to take the profitable banking assurance mannequin to a different degree.

SegurCaixa Adeslas - infographic

Well being premium quantity (in tens of millions of euros). Supply: ICEA

Secondly, the entry of the Mutua Group into the distribution large El Corte Inglés gives entry to a portfolio of 12 million prospects, half of which have a retail operator loyalty-building card. SegurCaixa Adeslas can have exclusivity within the well being and funeral insurance policies at over 2,000 gross sales shops, which obtain 700 million visits a 12 months.

The operations will start to reap their first fruits within the present 12 months. Up to now, SegurCaixa Adeslas deposited €4,156 million in premiums, which represents 4.5% greater than within the earlier 12 months. The Firm thus regained its development price on this method, as soon as once more above the Non-life market common, following the turbulences created by the pandemic on a worldwide scale. Even though the declare price rose following the well being emergency, the insurer recognised revenue of over €421 million.