Kuwait Telecommunications Firm (stc) believes the pandemic highlighted the significance and necessity of a robust telecom infrastructure.

CEO: Maziad Alharbi

“Individuals have been keen to remain knowledgeable with the most recent information updates and keep open communication traces with their family members,” stated CEO engineer Maziad Alharbi, including that “companies shortly realised the significance of adopting a digital tradition and accelerating the trail in direction of digital transformation.”

Telecom companies are an important part within the highway to normalcy, with an rising push in direction of digitalisation.

As soon as Covid-19 was declared a pandemic, stc realised the criticality of successfully implementing its enterprise continuity plan. Because the world recognised the redefined function of digital transformation, telecom corporations discovered themselves on the point of a digital revolution. “This was a big time for stc and the telecom business as a complete,” stated Alharbi. “Previous to the pandemic, stc had been implementing its personal digital transformation technique. The extent of data and expertise the Firm collected in its years of operation proved helpful in impactful contributions to the native financial system and authorities initiatives.”

stc had been targeted on strengthening its 5G infrastructure in Kuwait and increasing its community protection to 98 % of the populated areas. This allowed the corporate to handle the elevated demand for 5G and connectivity throughout lockdown durations.

“We have been prepared and managed to allow distant operations for numerous industries together with the well being, schooling, and monetary sectors,” Alharbi famous. In early 2019, stc was one of many main telecom corporations to commercially deploy a nationwide 5G community — with over 1000 5G NR websites supported by an enormous machine ecosystem of greater than 100,000 gadgets together with 5G CPEs.

This marked one of many largest 5G business rollouts on the earth. stc’s 5G innovation technique opened the door to new enterprise prospects within the realms of ultra-broadband, IoT and sensible metropolis companies.

“Because of the extended impression of the pandemic, we targeted on elevating the person expertise by enhancing our 5G protection. stc began delivering Sub-3Ghz 2.1Ghz 5G NR with nationwide implementation by late 2020, specializing in indoor and weak protection spots.”

As a pioneer telecom operator within the MENA area, stc strengthened its place by launching the business E2E 5G SA community within the Center East. This aided the Firm in offering high-rise buildings with higher protection, rising uplink bandwidth, and enhance user-traffic latency.

Guaranteeing Buyer Security

The power of the 5G community enabled stc to offer prospects with connectivity options for work, schooling, or leisure functions. The superior upgrades utilized to stc’s community assisted the Firm’s enterprise arm, options by stc, to broaden its providing.

“We offer our prospects with full management and entry to handle their accounts,” stated Alharbi. This goes hand-in-hand with our digitisation technique and was supporting the federal government course through the pandemic. Promotions and provides have been launched to fulfill the wants of communication, leisure, and VIP prospects. The digitised expertise, backed by the most recent expertise, stems from stc’s dedication to assist the Kuwaiti group.

“The extent of uncertainty the complete world was dealing with when the pandemic hit is a vital level to think about when wanting on the response methods we applied,” stated Alharbi. “We used our experience to streamline operations and keep the extent of high quality and repair we decide to our prospects.”

“The strategic steps stc took to protect its aggressive and empowering work tradition have been important in getting us to the place we’re at present.”

One of many essential capabilities was implementing a three-level enterprise continuity plan.

Enterprise Continuity Planning

The enterprise continuity plan consisted of three eventualities. The primary, Scenario Beneath Management, was based mostly on staff being current at stc’s head workplace. They’d have the flexibility to speak and work together by way of routine channels, whereas abiding by well being and hygiene controls.

The second situation, Social Distancing, mirrored work protocols through the partial curfew interval. Work-from-home procedures have been initiated with solely important employees on the headquarters.

Situation three, Lockdown, noticed all operations shifted to distant working, with the closure of stc’s headquarters and branches.

Worker Coaching

According to the continuity plan, stc HR launched on-line studying by way of LinkedIn and different platforms. The staff ensured that staff had the correct instruments and sources, together with {hardware} and safe, cloud-based storage. IT and HR allowed staff to carry out distant requests and search approvals, along with the digital software (VAPP) that was launched to combine distant working.

“Now, with the gradual return to normalcy, now we have embraced the developments to instil a performance-driven tradition constructed on effectivity,” stated Alharbi.

“We take satisfaction in our in depth CSR program, the place we will successfully give again to our group, particularly throughout occasions of want.”

In Kuwait, personal companies backed the federal government’s Covid-19 precautionary and reduction plans. “We launched a collection of social and consciousness initiatives concentrating on well being, security, and social consciousness. stc launched a social media marketing campaign that concerned influencers, medical doctors, and specialists to encourage residents to remain house and cling to the federal government pointers.

stc Supporting the Kuwait Neighborhood

In one other initiative, stc launched its “Far But Shut” marketing campaign. This supplied stc prospects and personnel staying at Khiran Resort and Al Joan Resort at Julai’a with limitless native voice calls to ease the quarantine protocols. Clients may join with family members, whereas spreading consciousness of the pandemic. stc additionally visited Kuwait Worldwide Airport to distribute face masks, sanitisers, and data leaflets.

“Keep Protected” is an stc initiative geared toward lowering the unfold of rumours and disinformation. The Firm labored with the Ministry of Well being and devoted a web page on stc’s official web site to information and bulletins from verified sources, along with an emergency contact listing and Covid-19 statistics.

Different initiatives included a blood drive, equipping stc branches with security provides, and distributing hand sanitisers, face masks, and security provides to the Ministry of Inside.

stc collaborated with the Communication & Info Expertise Regulatory Authority (CITRA) to present prospects free limitless native calls and 5GB day by day knowledge utilization for a one-month interval. Returning residents have been greeted with 25,000 free pay as you go traces with web bundles and free native calls.

One other notable initiative was establishing a knowledge hyperlink connection between the Worldwide Hospital and the Ministry of Well being (MOH) knowledge centre. stc partnered with the Tarahom Volunteer Staff throughout Ramadan to distribute 7,000 iftar meals to paramedics throughout Kuwait.

The #today_we_can initiative targeted on spreading consciousness on the significance of appearing at present for a greater tomorrow, with the purpose of supporting group members in want.

“Our CSR program stays a high precedence,” stated Alharbi, “because it showcases our dedication to assist and serve the Kuwaiti society.”

Over the previous two years, stc achieved a number of important milestones. One among which was receiving approval from the Communication and Info Expertise Regulatory Authority’s (CITRA) for a cellular digital community operator (MNVO) licence to launch Virgin Cell Kuwait. Virgin Cell Kuwait will use stc’s community, with stc appearing as a Host Services Primarily based Supplier with Virgin Cell Kuwait, making it the primary digital telecom service within the nation.

Beneath the course of its enterprise continuity staff, stc obtained the most recent model of the ISO Certification in Enterprise Continuity (ISO 22301:2019) after finishing a vigorous auditing course of carried out by TopCertifier.

stc was the main operator within the Center East to launch limitless 5G roaming for all post-paid, pay as you go and enterprise prospects throughout all GCC Nations. By subscribing to the roaming service, prospects have been in a position to get pleasure from ultra-fast 5G speeds with none further prices.

The 5G community operates on a 2.1 GHz frequency band, the primary of its sort in Kuwait. This improves buyer expertise and permits for the exploration and growth of 5G vertical business functions. The stc system is taken into account probably the greatest ICT options for SMEs. The 5G DA will present them with quick GTM connectivity. The service can be a most well-liked alternative for bigger enterprises as a consequence of its skill to function a main hyperlink and fibre back-up.

stc unified its 4G and 5G packages, permitting prospects to change at no further value. “This transition allowed us to showcase the power of our 5G community whereas offering B2B prospects with dependable high-speed web to handle their companies on-line, along with providing superior ICT options to fulfil the wants of the enterprise sector.”

Enabling Transformation

stc strives to speed up vertical transformation by developing superior Enterprise Assist Programs to fulfil a variety of business transformations. “This stems from our dedication to fulfil the wants of start-ups, SMEs and bigger enterprises by providing versatile, automated, scalable, assured, and dependable options.”

These options can speed up digital methods into the 5G platform, permitting the introduction of recent options and enterprise processes. Through the pandemic, stc launched its 5G LIVEBUS, a wise and protected bus supported by 5G connectivity. This car combines superior and built-in security options for enterprise homeowners and their staff. The initiative focused all sectors and establishments throughout the nation, particularly transport.

Via its specialised enterprise arm, options by stc, stc targeted on introducing profitable digital options to assist its B2B prospects. options by stc goals to offer prospects with world-class connectivity and IT options, paving the way in which for digital transformation in companies.

In collaboration with Futures Communication Firm, options by stc launched digital and cloud-based options permitting small companies to develop and activate their very own on-line shops by way of a devoted cellular software. The corporate additionally launched Workplace 365 and Google merchandise to assist companies in streamlining their workflows.

The providing line underneath options by stc was prolonged to massive and medium sized B2B prospects to assist handle security measures and protocols. The staff launched thermal cameras, monitoring bracelets, distant collaboration instruments and a fleet administration answer.

“Our main aim is to help our prospects in realising the added worth created by adopting applied sciences and digital options that may rework and optimise the way in which they do enterprise,” stated Alharbi. “We’ve devoted a staff of pros to offer around-the-clock help. The assist staff specialises in helping enterprise homeowners as they implement new techniques.”

The shift to digital options has taken the enterprise mannequin in direction of new areas of sustainable development. “We proceed to discover new functions that apply the most recent tech to reinforce operational and monetary efficiency.”

“We witnessed an enormous transformation within the telecom business triggered by the pandemic. This got here within the type of elevated demand for competitively priced plans, whether or not voice or web, connectivity options, ICT options and modern merchandise.”

“We witnessed an enormous wave of demand from the telecom and digital options sector, with the chance to make use of our sources to search out options that meet the wants of company prospects. This was a development skilled worldwide and is now thought-about the way forward for doing enterprise in most sectors.”

The rising demand for 5G and 5G enabled merchandise has opened the doorways to a world of potential alternatives when it comes to accessibility, innovation, and expanded community companies. The 5G revolution has set the bar at the next degree when it comes to options.

“I imagine that these two key transformations will play an important function in the way forward for stc,” stated Alharbi. “We’ve arrange a transparent transformation journey to cater buyer wants and enrich their expertise with stc, all outlined in our Company Technique AHEAD. We invested early on in constructing the strongest 5G community in Kuwait and have been implementing our personal company digital transformation technique.”

“Utilizing our expertise and experience, we’ll proceed to set our sights on assembly the wants of our prospects in a approach that empowers and enriches their life, whereas helping our company prospects in attaining the varied targets underneath their distinctive digital transformation methods.”


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