When Belgian Hans De Cuyper joined world insurer Ageas in 2004, it was as director of insurance coverage administration for Asia.

Ageas CEO: Hans De Cuyper

Primarily based within the Hong Kong workplace, he oversaw actions in China, Malaysia, Thailand and India.

The Asian market was younger and rising quick, as hundreds of thousands of individuals went from working class to center class — and had been contemplating insurance coverage merchandise for the primary time. De Cuyper enhanced the enterprise mannequin, additional creating the joint-venture partnerships with main companies and monetary establishments.

So profitable have these partnerships proved that at this time in Asia the corporate has over 27  million clients served and a revenue of €403m in 10 completely different international locations.

Three years after his appointment, he was made CFO at Etiqa Insurance coverage & Takaful, a three way partnership between Ageas and Malaysia’s largest monetary group, Maybank. By 2011, he was member of the manager committee of Maybank and was CEO of Etiqa.

Within the years he spent in these roles, he targeted on “rebranding and humanising the monetary service market”. As he said in an interview in 2012, “Etiqa is about folks. Caring about folks is significant for our enterprise sustainability. We break down boundaries, and we goal to alter the face of the trade to make life simpler, but tangibly richer, for everybody.

“We ship best-quality companies and go the additional mile for our clients.” That method paid dividends, with Etiqa registering double-digit development within the years he was on the helm.

After 9 fruitful and rewarding years in Asia, De Cuyper returned to Belgium in 2013 to tackle the function of CFO at AG Insurance coverage, Ageas’s Belgian subsidiary, and the nation’s largest insurance coverage supplier. By the point he assumed his function as CEO of Ageas in 2020, AG had maintained its market share serving three million clients.

Right this moment Ageas works on 10 of the UN’s 17 Sustainable Improvement Targets (SDGs), together with well being and well-being, respectable work and financial development, and local weather motion. It additionally subscribes to the UN’s World Impression, the UN Rules for Accountable Funding (PRI), and the Rules for Sustainable Insurance coverage (PSI).

De Cuyper has additionally launched a number of programmes to advertise and incentivise the adoption of ESG and sustainable values. He defined that “as a companies trade, we needed to look past our personal footprint, as each insurer and investor”.

“We’re not an industrial or manufacturing agency,” he mentioned, “so we had to have a look at our workforce and companions first, but additionally at incentivising the businesses we spend money on and our 45 millionn clients world wide” The rationale behind Impact24 is sort of easy for De Cuyper. “The actually large alternative, as I see it, is to incentivise extra sustainable behaviour amongst our clients, making sustainable decisions easy, straightforward and reasonably priced.” Impact24 is a long-term sustainable development technique. It’s a precedence, with the goal of constructing 1 / 4 of its insurance coverage premiums stimulate the transition to a extra sustainable world by 2024.  By giving all investments an ESG rating — and by making direct investments in areas equivalent to renewable vitality and social housing — he believes the technique will drive innovation, enhance understanding of long-term threat, drive development, and construct a extra inclusive and sustainable future.

One of many themes he launched is that of “an incredible place to develop”. The corporate just lately opened a brand new workplace in Lisbon and a fully-fledged AG Campus in Belgium, “the place sustainability and wellbeing come first”. The private improvement of workers is of paramount significance in making a dynamic office.

One other space that he needs to handle is gender equality; 54 % of Ageas employees are feminine — however solely 27 % of prime administration are. By using two indices, the Glass Ceiling Index and the Gender Range Index, as a part of its Impact24 technique, the corporate goals to extend the ratio in senior administration positions by 2024.

In a world going through systemic dangers equivalent to pandemics, terrorism, and pure disasters, Hans De Cuyper is searching for to work with governments to make sure that all people has some type of safety.


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