Founder & CEO of Moral Style Discussion board and Frequent Goal: Tamsin Lejeune. Supply: Drapers

Tamsin Lejeune, founder and CEO of the Moral Style Discussion board and Frequent Goal, is uniting a worldwide group behind a mission to make trend extra sustainable.

Lejeune labored as an architect earlier than putting out within the trend business. She grew up in Africa, has labored in shanty cities in Cambodia, and launched a fair-trade clothes label in Bangladesh.

“I’m passionate concerning the potential for enterprise to remodel livelihoods and break the poverty cycle in communities all around the world,” she wrote on LinkedIn. “Entrepreneurs (and intrapreneurs) with concepts, creativity and drive are a strong drive for world change.”

The final word aim is to make it simpler for world industries to generate worth in three dimensions: the “triple backside line” of individuals, planet and earnings. Lejeune opted to start out with the style business partly for its outsized position in world air pollution and labour violations, but in addition for the number of industries that it encompasses: agriculture, textiles, manufacturing, logistics, design and extra.

“Because the devastating affect of the style business on the setting gathers tempo, I (and hundreds of others) have gained a way of urgency,” she writes. “All of us share a standard goal — that of constructing smarter companies, that safeguard our world setting.”

Lejeune arrange the Moral Style Discussion board (EFF) in 2006, citing the necessity and demand for an business physique devoted to selling environmentally and socially accountable practices.

“Our mission has all the time been to create a platform via which nice enterprise is finished — enterprise that maximises advantages to individuals and minimises affect on the setting, from one finish of the provision chain to the opposite,” Lejeune informed trend journal Drapers. “Style enterprise, executed effectively, is transformative, creating inspiring merchandise and sustainable, fulfilling jobs, grounded in truthful practices between consumers and suppliers.”

Lejeune is intent on taking sustainable trend “from area of interest to norm”. In 2011, the EFF launched a web-based platform to facilitate sustainable sourcing throughout the style business. Lejeune spearheaded efforts to safe funding to scale the tech-powered community.

The Moral Style Group (EFG) was based in 2015 as a limited-share firm with the capability to boost fairness funding. It constructed on the discussion board’s legacy to develop a rebranded sourcing platform, Frequent Goal (CO), which has turn out to be a recognised buying and selling identify for EFG.

CO closed its newest funding spherical in Might 2020, elevating £350,000 via the crowdfunding platform Crowdcube. Funding to this point totals £1.1m and consists of seed capital help from French designer Roland Mouret and business veteran Harold Tillman, a founding investor who serves as chair emeritus.

Tillman, former chairman of the British Style Council, says the tech platform is a gamechanger that may meet “the rising buyer demand to know the place and the way their clothes and equipment are made”.

CO goals to disrupt the $2tn trend business with a worldwide B2B sourcing and knowledge platform that rewards sustainable companies with increased search rankings. CO membership is free for people and companies, however PRO plans include limitless connections and privileged entry to content material, occasions and programs. The platform is utilized by greater than 30,000 trend professionals in 150 international locations.

The group launched a trend consultancy follow in late 2019, CO Consults, bringing collectively consultants from trend subsectors to place sustainability entrance and centre.

Lejeune was lately introduced by LinkedIn because the UK’s best-connected girl in trend and textiles. She believes this factors to rising consensus concerning the significance of moral and sustainable enterprise within the business, which accounts for an estimated 300 million employees throughout associated sectors. “If we are able to construct collaboration between these professionals who need to see change — we are able to transfer mountains.”

Nonetheless, the pandemic has threatened the momentum, significantly on the social entrance. “There are tens of millions of individuals being laid off in trend, each within the consumer-facing aspect and in provide chains,” Lejeune warns. “Lately, the deal with sustainability has ramped up, however the dialogue has primarily been across the setting. The social points have been much less related. The 2 are entwined however we’ve ignored the human aspect. We are able to’t try this now.

“Our trend system has supported tens of millions of individuals, and the 2 sides of the coin have to be checked out. We have to take a look at the environmental affect and the way the business is structured — the way you construct a enterprise mannequin that protects everybody concerned.”



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